Food and Behaviour Research

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28 Feb 2010 - Jamie Oliver's TED Prize wish: Teach every child about food

Jamie Oliver

Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

"Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat.

My name's Jamie Oliver. I'm 34 years old. I'm from Essex in England and for the last seven years I've worked fairly tirelessly to save lives in my own way. I'm not a doctor. I'm a chef; I don't have expensive equipment or medicine. I use information, education.

I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you're at the top of your game. This is one of the most unhealthy countries in the world".