Health-related buzzwords, such as 'antioxidant,' 'gluten-free' and 'whole grain,' lull consumers into thinking packaged food products labeled with those words are healthier than they actually are, according to a new research study.
The study examined the degree to which consumers link marketing terms on food packaging with good health. It found that consumers tend to view food products labeled with health-related euphemisms as healthier than those without them. The research also showed that the nutrition facts panels printed on food packaging as required by the U.S. Food and Drug Administration do little to counteract that buzzword marketing.