Food and Behaviour Research

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30 July 2014 - The Independent - How gluten-free became more than just a fad

Siobhan Norton

Let hipsters eat gluten-free cake - it made a world of difference to those of us with coeliac disease

Across the UK, more and more restaurants and shops are tapping into the gluten-free trend. Fad or not, most have obviously realised the business logic behind it. A good range of gluten-free options won’t just attract the coeliacs, but also their dining companions, thus tapping into quite a large market.