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BAD FOOD BRITAIN: How A Nation Ruined Its Appetite
From the author of
What to Eat and Shopped, a revelatory investigation into what really goes into the food we eat.

Joanna Blythman
Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food.
What is it about the British and food? We just don’t get it, do we? Britain is notorious worldwide for its bad food and increasingly corpulent population but it’s a habit we just can’t seem to kick.
Welcome to the country where recipe and diet books feature constantly in top 10 bestseller lists but where the average meal takes only eight minutes to prepare and people spend more time watching celebrity chefs cooking on TV than doing any cooking themselves, the country where a dining room table is increasingly becoming an optional item of furniture. Welcome to the nation that is almost pathologically obsessed with the safety and provenance of food but which relies on factory-prepared ready meals for sustenance, eating four times more of them than any other country in Europe, the country that never has its greasy fingers out of a packet of crisps, consuming more than the rest of Europe put together. Welcome to the affluent land where children eat food that is more nutritionally impoverished than their counterparts in South African townships, the country where hospitals can sell fast-food burgers but not home-baked cake, the G8 state where even the Prime Minister refuses to eat broccoli.
Award-winning investigative food journalist Joanna Blythman takes us on an amusing, perceptive and subversive journey through Britain's contemporary food landscape and traces the roots of our contemporary food troubles in deeply engrained ideas about class, modernity and progress.
About the Author
Joanna Blythman is an award-winning investigative journalist, the author of seven landmark books on food issues, and one of the most authoritative, influential commentators on the British food chain.
Her writing covers a broad sweep of subjects, encompassing topics as diverse as supermarket domination, the environmental impact of salmon farming, the validity of healthy eating advice, and the causes of obesity.
Joanna’s writing offers a 360-degree angle on the big food questions of the day. She is also a highly regarded restaurant reviewer. Joanna, who won the Guild of Food Writers Food Writer of the Year for 2018, is a great believer in basing your diet on whole, unprocessed food that you cook yourself, and she is a passionate supporter of independent shops, markets and other non-supermarket outlets.
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